miércoles, 22 de octubre de 2008
lunes, 13 de octubre de 2008
domingo, 5 de octubre de 2008
Caparo T1 - PROMO Video by EVO Magazine
Developed by engineers that helped deliver the iconic McLaren F1, the Caparo T1 is a new uncompromised and unconstrained sports car that sets new boundaries in performance, driver experience and enjoyment. The Caparo T1 has an unrivalled, extremely high speed dynamic performance envelope.
The Caparo T1 is a track day and road going 2 seater sports car using aerospace and high formula composite racing technologies whilst providing race bred safety. This extremely lightweight sports car is capable of true ‘aerodynamic’ high speed performance and delivers a new level of acceleration, cornering and braking to the driver at 3g+ via its 1000 bhp/tonne performance specifications.
The Caparo T1 is a cost effective and reliable race car, setting new milestones in supercar performance.
http://www.caparo-t1.com/
lunes, 29 de septiembre de 2008
martes, 23 de septiembre de 2008
Koenigsegg CCXR By EVO Magazine
THE CCXR - THE FIRST GREEN SUPERCAR
The CCXR will take you to an entirely new level of performance. It is a derivative of the CCX, with a highly modified engine that can run on E85 and E100 Biofuel as well as normal 98 octane petrol (Europe). When run on regular petrol, the 4.7 litre twin-supercharged Koenigsegg engine delivers 806 Bhp, but this figure rises to an astonishing 1018 Bhp when the car is run on E85 Biofuel.
The CCXR is the first green supercar in the world and thereby sets a great example for others to follow. Since the ethanol in E85 fuel has a much higher octane rating and internal cooling capacity, the engine can run with higher compression, boost pressure and more spark advance compared to the normal petrol-fuelled CCX, whilst still maintaining the same exhaust temperature.
http://www.koenigsegg.com/
lunes, 22 de septiembre de 2008
Lamborghini Gallardo LP560/4 PROMO Video By EVO Magazine
A very nice promo vid for the latest Lamborghini creature...
jueves, 18 de septiembre de 2008
martes, 16 de septiembre de 2008
Sebastian Vettel Interview - Toro Rosso 2007
An interview to the youngest winner pilot of F1 grand prix, made in 2007.
Could he be the new Formula one's Kaiser?
Could he be the new Formula one's Kaiser?
viernes, 5 de septiembre de 2008
Top gear - Lamborghini LM-002 Offroad (Rambo Lambo)
The Lamborghini LM002 is a SUV that was built by the Lamborghini automobile company between 1986 and 1993. It was unofficially known as the Rambo Lambo. 301 LM002s were built, including 60 LM/American special equipment vehicles.
The LM002 was an unusual departure for Lamborghini who, at the time, was primarily known for high-performance grand tourers and supercars.
Lamborghini built its first military vehicle, a prototype vehicle codenamed the "Cheetah", in 1977. Lamborghini had designed the vehicle with hopes of selling it to the US military. The original Cheetah prototype had a rear-mounted Chrysler V8 engine. The prototype was destroyed during testing by the US military. This led Lamborghini to develop the LM001, which was very similar to the Cheetah, but had an AMC V8 engine.
It was finally determined that the engine being mounted in the rear caused too many unfavorable handling characteristics in an offroad vehicle, and the LMA002 was built with an entirely new chassis, moving the engine (now the V12 out of the Countach) to the front. After much testing and altering of the prototype, it was finally given a serial number and became the first LM002. The production model was unveiled in an early 1986 Brussels Auto Show
Lovingly dubbed the "Rambo-Lambo", its aggressive styling and powerful engine made it a success for Lamborghini. Civilian models were outfitted with a full luxury package, including full leather trim, tinted power windows, air conditioning, and a premium stereo mounted in a roof console. In order to meet the vehicle's tire needs, Lamborghini commissioned Pirelli to create the Pirelli Scorpion tires with custom, run-flat, tread designs. These were made specifically for the LM and were offered in two different tread designs, one for mixed use and the other for sand use only. These tires could be run virtually flat without risk and were the only rubbers available to compete with the desert heat, the loading and the speeds that the LM could inflict on them.
The civilian version was often marketed toward rich Saudi sheiks because of its incomparable performance in the desert due to the Scorpion tires, an oversized radiator, and a large air cleaner which sat on top of 6 weber carburators. For those requiring even more power, the 7.2 litre marine V12, more commonly found in Class 1 offshore powerboats, could be specified.
The military version of the LM002 omitted some of the luxuries, and featured additions including mounting points for machine guns. The Saudi Arabian army ordered 40, each with the roof able to be opened like a hatch over the rear seats. Libyan leader Muammar al-Gaddafi reportedly ordered 100 of them for the use of Libya's military.
In 1988 Lamborghini sent an LM002 to a team of special engineers with the intention of making it capable of participating in the Paris Dakar Rally. They stripped it of anything that added unnecessary weight and gave it an upgraded suspension, engine modifications which brought it to 600 hp (450 kW), full roll cage, plexiglas windows, and GPS equipment. Unfortunately, the money ran out before it could be officially be entered in competition, although it did participate in the Rallye des Pharaons in Egypt and another in Greece, both times driven by Sandro Munari.
Near the end of the LM002's production, a Turin based autoshop owner created a one-off "Estate" version by enclosing the back area and raising the roof. This added significantly to the interior room.
On July 18, 2004, at a US military base near Baqubah, the American Military used an LM002 that had belonged to Uday Hussein to simulate the effects of a car bomb, not knowing of its rarity or value. The LM002 was destroyed during the test
From Wikipedia...
Batman chooses Lamborghini
Ok mates, this post comes a little late, but it is definitely a good spot for Lamborghini , lol
Bruce Wayne riding the Murcielago
SANT'AGATA BOLOGNESE, Italy — Iron Man's impressive garage may include the stunning Audi R8, but that superhero may be one-upped by Batman, who drives the 640-horsepower Lamborghini Murciélago LP640 in the upcoming summer blockbuster The Dark Knight.
Anyone who has seen Iron Man, now playing in theaters, is undoubtedly thrilled by the trailer for The Dark Knight, which features a prominent reference to the Lamborghini.
Actor Michael Caine, playing Alfred the butler, in the Batman sequel, asks billionaire Bruce Wayne, "Will you be wanting the Batmobile, sir?" The Caped Crusader's alter ego replies: "No."
"The Lamborghini, then," Caine responds. "Much more subtle."
Lamborghini issued a statement about the Lambo's appearance in The Dark Knight late Tuesday. "The Lamborghini Murciélago LP640 is the natural choice for Bruce Wayne's other car," said Stephan Winkelmann, president and CEO of Automobili Lamborghini. "Lamborghini is proud to be associated with one of the greatest movie franchises in history, especially co-starring with the night-bound Batmobile."
P.S. = Murcielago in spanish, means actually ... "Bat"
Bruce Wayne riding the Murcielago
SANT'AGATA BOLOGNESE, Italy — Iron Man's impressive garage may include the stunning Audi R8, but that superhero may be one-upped by Batman, who drives the 640-horsepower Lamborghini Murciélago LP640 in the upcoming summer blockbuster The Dark Knight.
Anyone who has seen Iron Man, now playing in theaters, is undoubtedly thrilled by the trailer for The Dark Knight, which features a prominent reference to the Lamborghini.
Actor Michael Caine, playing Alfred the butler, in the Batman sequel, asks billionaire Bruce Wayne, "Will you be wanting the Batmobile, sir?" The Caped Crusader's alter ego replies: "No."
"The Lamborghini, then," Caine responds. "Much more subtle."
Lamborghini issued a statement about the Lambo's appearance in The Dark Knight late Tuesday. "The Lamborghini Murciélago LP640 is the natural choice for Bruce Wayne's other car," said Stephan Winkelmann, president and CEO of Automobili Lamborghini. "Lamborghini is proud to be associated with one of the greatest movie franchises in history, especially co-starring with the night-bound Batmobile."
P.S. = Murcielago in spanish, means actually ... "Bat"
martes, 2 de septiembre de 2008
Mazda Furai Concept - (Italian)
This concept recovers the chassis of the Courage C65 with which Mazda covered the series ALMS only two seasons ago, and the rotary engine of three rotors and 450 CV that distinguishes it from any other present vehicle on the tracks.
The Furai recaptures the language of design of the Nagare (a Japanese word that means " fluency ") and furthermore, it incorporates a concept based on the models of competition from the American Le Mans Series (ALMS).
Mazda Furai is staring at the future and at the environment, which in this case materializes in the use of ethanol (E100), produced by BP
In words of Franz von Holzhausen, the Director of Design of Mazda North America, " Mazda Furai blurs deliberately form the line that traditionally has separated the vehicles of street from the race track vehicles. Historically, a breach has always existed between the models of competition and the vehicles of series with high services - the so-called supercars-, which emulate in the real world the competition models. The Furai reduces this breach as no other vehicle has done it before. "
sábado, 23 de agosto de 2008
Maserati Gran turismo - Automotive TV Test (Italian)
This is an interesting test by InjectionTV in italian ...
Michael Schumacher Vs "Mortal" guy
Hello folks, these are two videos showing a race between a journalist and Michael Schumacher, which is meant to be a proof that Ferrari's F430 Scuderia are enjoyable to almost everyone, and that you don't need to be Raikkonen, Schumacher or Massa in order to "exploit" all it's capacities as a super car...
There's an interview with M. Schumacher on part 1, it is originally made in English, but with an italian traduction, i'll try to give you the best translation of it ...
Part 1
Quattroruote:
So, Michael, what's your role on the Ferrari F430 Scuderia's development?
M. Schumacher:
It was a project, where i was involved at very early stage, and this was just after i was leaving the F1, it is a street car of course, but it's meant to have an "extreme" sportive approach on Race tracks.
We've tested this car in Fiorano, but not only at Fiorano, but Nürburgring, and Ballocco... Which was great.
Part 2
In the end the Quattroruote magazine journalist, had an overall score of 1:31 mins. @ Fiorano, against the 1:28 mins. of M. Schumacher, proving that the F430 Scuderia it's enjoyable to almost everyone, even if you're not a seven times F1 world champion ;)
There's an interview with M. Schumacher on part 1, it is originally made in English, but with an italian traduction, i'll try to give you the best translation of it ...
Part 1
Quattroruote:
So, Michael, what's your role on the Ferrari F430 Scuderia's development?
M. Schumacher:
It was a project, where i was involved at very early stage, and this was just after i was leaving the F1, it is a street car of course, but it's meant to have an "extreme" sportive approach on Race tracks.
We've tested this car in Fiorano, but not only at Fiorano, but Nürburgring, and Ballocco... Which was great.
Part 2
In the end the Quattroruote magazine journalist, had an overall score of 1:31 mins. @ Fiorano, against the 1:28 mins. of M. Schumacher, proving that the F430 Scuderia it's enjoyable to almost everyone, even if you're not a seven times F1 world champion ;)
lunes, 28 de julio de 2008
How a Lamborghini Gallardo LP560-4 is made
Hello people, sorry if don't post anything frequently, just so many things to do, but i'll keep posting for sure...
This time i'm gonna show you how a Lamborghini Gallardo LP560-4 is made, i've taken these vids from this italian magazine http:www.quattroruote.it btw, these videos are splitted in four parts, the only thing that maybe it's just not so cool, for you non italian speaking people, it's the fact that these videos are in italian, but anyway, you can see the images as well, and i can assure you; they're interesting as hell ;)...
This is a new version of the Gallardo, an improved one, less weight, more power, it reminds me the Reventon a little :)
Part I
Lamborghini Gallardo LP560/4 - How a Lamborghini is made I
Part II
Lamborghini Gallardo LP560/4 - How a Lamborghini is made II
Part III
Lamborghini Gallardo LP560/4 - How a Lamborghini is made III
Part IV
Lamborghini Gallardo LP560/4 - How a Lamborghini is made IV
I'll post some promo vid of this car as well, that's it for now, cya soon...
domingo, 29 de junio de 2008
Lancia Delta
These are some vids about the brand new version, of the legendary Lancia Delta, i think it's a quite beautiful car, but it has changed direction, i don't know if this type of car can be a rally legend like it's predecessor... Judge for yourselves.
Th legendary version:
The new one:
The preview vids:
Inside the car:
Outside the car:
On the road, some little test:
And this is the Ad made by Richard Gere, showing some kids from Tibet, marking their hands on the snow, this is the complete version of 46 seconds. The Fiat company had to apologize to the chinese government for this one.
A little BIO taken from Wikipedia
The Lancia Delta is a small family car produced by Italian automaker Lancia with the first generation being produced between 1979 and 1994, the second generation running from 1993 until 1999, and the third generation Delta entering production in 2008. It was first shown in Frankfurt Motor Show in 1979.[1] The Delta is best known for its World Rally Championship career in the late 80s and early 90s, when it dominated rallying. Lancia offered road-going versions of these competition cars - the Lancia Delta HF4WD and Integrale.
Th legendary version:
The new one:
The preview vids:
Inside the car:
Outside the car:
On the road, some little test:
And this is the Ad made by Richard Gere, showing some kids from Tibet, marking their hands on the snow, this is the complete version of 46 seconds. The Fiat company had to apologize to the chinese government for this one.
A little BIO taken from Wikipedia
The Lancia Delta is a small family car produced by Italian automaker Lancia with the first generation being produced between 1979 and 1994, the second generation running from 1993 until 1999, and the third generation Delta entering production in 2008. It was first shown in Frankfurt Motor Show in 1979.[1] The Delta is best known for its World Rally Championship career in the late 80s and early 90s, when it dominated rallying. Lancia offered road-going versions of these competition cars - the Lancia Delta HF4WD and Integrale.
sábado, 5 de abril de 2008
Max Mosley - FIA Scandal
Formula One's governing body, the FIA, has kept its distance from sexual allegations in a British tabloid newspaper about its president Max Mosley.
The News of the World reported in a front page story that FIA president Mosley, 67, had taken part in a 'sadomasochistic orgy' with five prostitutes that was alleged to involve Nazi role-playing.
A video was also posted on the newspaper's website (notw.co.uk).
The news prompted an angry response from Jewish organisations, who called for Mosley's resignation.
Karen Pollock, chief executive of the Holocaust Educational Trust, told The Times: "This is sick and depraved. For anyone to be in such a position of influence and power beggars belief. I am absolutely appalled."
Stephen Smith, director of the Holocaust Centre, added: "As Mr Mosley has condemned the racism in motor sport he should live up to the standards he sets. This is an insult to millions of victims, survivors and their families. He should apologise. He should resign from the sport."
There was also a sense of shock from those involved in F1. Stirling Moss told The Times: "I don't see how he can continue. I hope he can, frankly, because I think he's very good at what he does. I suppose what goes on behind closed doors is his business but when a thing comes out like this . . . it's an absolute shocker."
But the FIA declined to comment on the matter, and suggested the story could be the subject of legal action.
"This is a matter between Mr Mosley and the paper in question," an FIA spokesman said. "We understand that Mr Mosley's lawyers are now in contact with that newspaper and the FIA has no comment."
Not everyone, however, felt Mosley's position as president of the FIA had been compromised.
F1's commercial boss Bernie Ecclestone, who has long been a close ally of Mosley, said he was surprised by the allegations but did not feel it meant Mosley had to quit.
"I've known him an awful long time," he told The Times. "If somebody had told me this without the evidence I would have found it difficult to believe. Assuming it's all true, what people do privately is up to them.
"I don't honestly believe [it] affects the sport in any way. Knowing Max it might be all a bit of a joke. You know, it's one of those things where he's sort of taking the piss, rather than anything against Jewish people."
Mosley is the son of the late Oswald Mosley, founder of the pre-war British Union of Fascists. Married with two sons, he has been president of the FIA since 1993.
This is the news video about it, in Italian, by Skylife News.
*By Jonathan Noble & Alan Baldwin - www.autosport.com
domingo, 30 de marzo de 2008
Seat Stand - My special car show Rimini 2008
You can see a new Ibiza Special Edition, a pretty nice tuned Seat. And the Seat Leon.
viernes, 28 de marzo de 2008
My special car 2008 - Rimini Italy
Hi to all, this is the first post on this blog, it will be dedicated to all sorts of sport and super cars, offering videos and articles of the latest car shows and models shown on them.
On this post we will see three videos, in italian, about the "My special car" show in Rimini, Italy.
On these videos you can see some of the coolest cars on the stands there, and some new revolutionary prototype, however these videos are mostly copyright of the italian magazine "Quattroruote" http://www.quattroruote.it/, one of the most respected magazines in Italy.
In this first video you can see a Lotus Exige, A Ruf based on the cool Porsche Boxter, a Pagani Zonda Roadster, and a Faralli & Mazzanti "Antas", a Tuscan car builder that uses old Maserati bodies, to make an old style super car, quite interesting.
Faralli & Mazzanti Antas
The RUF Spyder based on the Porsche Boxter
My Special Car Show: a constantly growing success. From 28 to 30 March 2008, Sixth Edition of the Exhibition Dedicated to Special Cars.
Impressive figures testify to the extraordinary success of the fifth edition of My Special Car Show, the Special and Sports Car Exhibition which took place at the Rimini Exhibition Centre from 13 to 15 April, and prove that the passion for car customisation is growing both within the industry and trade and among the public at large. The 2007 edition of the show drew 95,365 visitors, 6,726 trade professionals, 293 members of the media and 291 exhibitors (of which 117 foreigners from 20 countries) and featured 221 award events plus 14 press conferences and meetings.
The show’s layout was designed on a surface area of over 91,500 square metres, with the exhibition area being divided up among major Italian and European Tuning and Car Entertainment companies, fan rallies and dynamic activities presented in the two outdoor areas. The 2007 My Special Car Show saw an increase in the number of Car Manufacturers taking part - twelve altogether: BMW with Mini, Citroen, Daihatsu, DaimlerChrysler with Mercedes-AMG and Smart BRABUS, Fiat, General Motors with Opel, Kia, Peugeot, Seat, Subaru, Volkswagen and Volvo. The carmakers present were also joined by Ferrari Gallery. This year’s show set aside 10,000 square metres of outdoor space to stage the activities organised by Subaru and Castrol; among the events, My Special Car Show 2007 featured the presentation of the AUTO EUROPA TUNER prize, awarded by UIGA (Italian Motoring Journalists’ Union) to Subaru for its Impreza STI.
Special attention was dedicated to the conference programme: Centro Studi Promotor organised, as usual, the inaugural conference, which addressed the issue of the new draft law on type approval, currently being discussed by the Italian Parliament. Editoriale Domus, publisher of the magazines Car Emotion and Quattruote, in collaboration with Promotor International, organised a debate on the relationship between design and customisation. As regards Car Entertainment, the monthly magazine ACS – Audio Car Stereo promoted a roundtable which examined the future and prospects of sound quality and SPL (Sound Pressure Level) competitions in Italy.
With respect to the My Special Car Show visitor profile, according to a survey conducted by Ares Automotive Research among those attending the exhibition – of whom around 80% came from other regions and whose average age was about 24 - repeaters accounted for about 45% of the total and spent on average nearly 6 hours visiting the Exhibition. Over 80% of the visitors who have attended more than one edition of My Special Car Show affirmed that the event gets better every year. The overall rating of the exhibition was also very positive: of those interviewed 98% declared that they were satisfied and 92% said that they would visit it again. In addition, around half of those interviewed possess a custom car: in 39.1% of the cases, the personalisation falls within the sphere of car tuning and in 38.8% of the cases regards the car entertainment sector. The average yearly amount spent by enthusiasts to customise their car has reached nearly 2,000 EUR. Finally, with respect to the legislative bill on car tuning, over 65% of those interviewed concurred that the present legislation is overly restrictive and that a streamlining of current procedures could boost the sector’s development.
This year’s edition once again confirmed the status of My Special Car Show as the only event in Italy that can boast the participation of all major publishing groups and specialised trade media, as well as the presence of national TV networks and radio broadcasters. The media exposure continued to highlight the extraordinary interest generated by the exhibition, which was dedicated some 467 articles in daily newspapers and periodicals, 5,743 minutes of TV broadcasts and 1,257 minutes of radio coverage. The Exhibition’s advertising campaign – with a total value of 2.3 million Euros – involved the daily and periodical press, posters, TV, radio and the Internet.
The fourth edition of My Special Club , the gathering dedicated by My Special Car Show to tuning fan clubs – and this year organised in partnership with AsConAuto (Associazione Nazionale Consorzi - Car Dealers) Beta, MAK, Radio Stella, SecurPneus and Yokohama – again revealed a robust growth trend. This year's data - 1235 vehicles on display, 143 clubs participating, 35,840 square metres of occupied surface area and 55 award events - compared to the figures for last year's edition provide evidence of the event’s ongoing expansion:the number of vehicles showcased rose by 22%, the number of clubs by 21%, the occupied surface area by 12% and the award events by 30%.According to a survey conducted among those who signed up for My Special Club 2007, participants have an average age of 26, 56% of them are from northern Italy and 44% from the rest of the country, they are avid Internet users – about 70% of them surf the web very frequently – and they habitually use the vehicle they brought to the rally. Moreover, 67% of those interviewed regularly take part in gatherings and 22% visited the 2006 edition of the Bologna Motor Show. A final point of interest: in order to get to My Special Club, fans from all over Italy, from Austria, from Belgium and from Switzerland – travelled a total of about 339,230 kilometres.The gathering’s qualitative development equalled its growth in quantitative terms, as reflected by the level of excellence of the vehicles displayed, an increasingly dynamic programme of events and the involvement of important partners. In just four editions My Special Club has not only become a landmark event in Italy but, even more importantly, it has also consolidated its status as Europe’s largest indoor gathering. The reasons for this extremely rapid achievement can be found in the event’s particular formula: My Special Club is a club-centred gathering that offers participants the opportunity to display their vehicles and share experiences, creativity and emotions. To enable tuning fans to keep in touch all year round, My Special Club is also inaugurating a new web venue: www.myspecialclub.it, the «virtual» gathering of all car customisation enthusiasts.
*Taken from http://www.motorshow.it/uk/
On this post we will see three videos, in italian, about the "My special car" show in Rimini, Italy.
On these videos you can see some of the coolest cars on the stands there, and some new revolutionary prototype, however these videos are mostly copyright of the italian magazine "Quattroruote" http://www.quattroruote.it/, one of the most respected magazines in Italy.
In this first video you can see a Lotus Exige, A Ruf based on the cool Porsche Boxter, a Pagani Zonda Roadster, and a Faralli & Mazzanti "Antas", a Tuscan car builder that uses old Maserati bodies, to make an old style super car, quite interesting.
Faralli & Mazzanti Antas
The RUF Spyder based on the Porsche Boxter
On the second one we can see an astonishing Alpine prototype for the Mercedes. called The Alpine RLS, based on the Mercedes class R.
My Special Car Show: a constantly growing success. From 28 to 30 March 2008, Sixth Edition of the Exhibition Dedicated to Special Cars.
Impressive figures testify to the extraordinary success of the fifth edition of My Special Car Show, the Special and Sports Car Exhibition which took place at the Rimini Exhibition Centre from 13 to 15 April, and prove that the passion for car customisation is growing both within the industry and trade and among the public at large. The 2007 edition of the show drew 95,365 visitors, 6,726 trade professionals, 293 members of the media and 291 exhibitors (of which 117 foreigners from 20 countries) and featured 221 award events plus 14 press conferences and meetings.
The show’s layout was designed on a surface area of over 91,500 square metres, with the exhibition area being divided up among major Italian and European Tuning and Car Entertainment companies, fan rallies and dynamic activities presented in the two outdoor areas. The 2007 My Special Car Show saw an increase in the number of Car Manufacturers taking part - twelve altogether: BMW with Mini, Citroen, Daihatsu, DaimlerChrysler with Mercedes-AMG and Smart BRABUS, Fiat, General Motors with Opel, Kia, Peugeot, Seat, Subaru, Volkswagen and Volvo. The carmakers present were also joined by Ferrari Gallery. This year’s show set aside 10,000 square metres of outdoor space to stage the activities organised by Subaru and Castrol; among the events, My Special Car Show 2007 featured the presentation of the AUTO EUROPA TUNER prize, awarded by UIGA (Italian Motoring Journalists’ Union) to Subaru for its Impreza STI.
Special attention was dedicated to the conference programme: Centro Studi Promotor organised, as usual, the inaugural conference, which addressed the issue of the new draft law on type approval, currently being discussed by the Italian Parliament. Editoriale Domus, publisher of the magazines Car Emotion and Quattruote, in collaboration with Promotor International, organised a debate on the relationship between design and customisation. As regards Car Entertainment, the monthly magazine ACS – Audio Car Stereo promoted a roundtable which examined the future and prospects of sound quality and SPL (Sound Pressure Level) competitions in Italy.
With respect to the My Special Car Show visitor profile, according to a survey conducted by Ares Automotive Research among those attending the exhibition – of whom around 80% came from other regions and whose average age was about 24 - repeaters accounted for about 45% of the total and spent on average nearly 6 hours visiting the Exhibition. Over 80% of the visitors who have attended more than one edition of My Special Car Show affirmed that the event gets better every year. The overall rating of the exhibition was also very positive: of those interviewed 98% declared that they were satisfied and 92% said that they would visit it again. In addition, around half of those interviewed possess a custom car: in 39.1% of the cases, the personalisation falls within the sphere of car tuning and in 38.8% of the cases regards the car entertainment sector. The average yearly amount spent by enthusiasts to customise their car has reached nearly 2,000 EUR. Finally, with respect to the legislative bill on car tuning, over 65% of those interviewed concurred that the present legislation is overly restrictive and that a streamlining of current procedures could boost the sector’s development.
This year’s edition once again confirmed the status of My Special Car Show as the only event in Italy that can boast the participation of all major publishing groups and specialised trade media, as well as the presence of national TV networks and radio broadcasters. The media exposure continued to highlight the extraordinary interest generated by the exhibition, which was dedicated some 467 articles in daily newspapers and periodicals, 5,743 minutes of TV broadcasts and 1,257 minutes of radio coverage. The Exhibition’s advertising campaign – with a total value of 2.3 million Euros – involved the daily and periodical press, posters, TV, radio and the Internet.
The fourth edition of My Special Club , the gathering dedicated by My Special Car Show to tuning fan clubs – and this year organised in partnership with AsConAuto (Associazione Nazionale Consorzi - Car Dealers) Beta, MAK, Radio Stella, SecurPneus and Yokohama – again revealed a robust growth trend. This year's data - 1235 vehicles on display, 143 clubs participating, 35,840 square metres of occupied surface area and 55 award events - compared to the figures for last year's edition provide evidence of the event’s ongoing expansion:the number of vehicles showcased rose by 22%, the number of clubs by 21%, the occupied surface area by 12% and the award events by 30%.According to a survey conducted among those who signed up for My Special Club 2007, participants have an average age of 26, 56% of them are from northern Italy and 44% from the rest of the country, they are avid Internet users – about 70% of them surf the web very frequently – and they habitually use the vehicle they brought to the rally. Moreover, 67% of those interviewed regularly take part in gatherings and 22% visited the 2006 edition of the Bologna Motor Show. A final point of interest: in order to get to My Special Club, fans from all over Italy, from Austria, from Belgium and from Switzerland – travelled a total of about 339,230 kilometres.The gathering’s qualitative development equalled its growth in quantitative terms, as reflected by the level of excellence of the vehicles displayed, an increasingly dynamic programme of events and the involvement of important partners. In just four editions My Special Club has not only become a landmark event in Italy but, even more importantly, it has also consolidated its status as Europe’s largest indoor gathering. The reasons for this extremely rapid achievement can be found in the event’s particular formula: My Special Club is a club-centred gathering that offers participants the opportunity to display their vehicles and share experiences, creativity and emotions. To enable tuning fans to keep in touch all year round, My Special Club is also inaugurating a new web venue: www.myspecialclub.it, the «virtual» gathering of all car customisation enthusiasts.
*Taken from http://www.motorshow.it/uk/
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